We’ve all been there. When we were handed our first AdWords account to manage we said, “I got this! I’ve been reading about all the best techniques and optimization strategies, and I have my Google AdWords certificate. Piece of …
Managing an AdWords account for a retail business can be tricky. When your boss wants to know the ROI of your AdWords account, the last thing you want to start spitting back is the impressive click-through rate of your …
I recently took the our short survey about paid search. I was surprised to learn that analytics presented the greatest challenge to both paid search managers and agencies. Why is paid search analytics so challenging? I can’t speak for …
It has been a few months since Google removed the right side ads from search results pages. In case you missed it, we recapped the change and what that means for your business in our April article Google Removes …
That’s right. Your’s truly and your favorite Manchester NH digital publication the Manchester Ink Link are collaborating on a series of marketing topics to help businesses improve marketing and lead generation programs in a competitive economy.
Our second installment is …
