All too often we end up spending more time and money on driving a prospect to a landing page, and not enough effort and focus on what it takes to convert that prospect into a lead. Imagine the increase …
Rules, rules everywhere! Ask ten different paid search marketing experts how many keywords you should have in a single campaign, and you’ll probably get ten different answers. All of which will likely be in a range of no more …
Like many businesses your equipment finance company is probably relying on outbound calling to generate acquisition leads. After all, it’s the way it’s always been done. And when you wanted to grow, more leads meant more sales people doing …
Over the years I have witnessed many companies’ take on how to report online marketing efforts. What sticks out to me most is often that lack of tying online marketing programs directly to successful outcome. Looking at only the …
Looking to optimize your web site in an effort to generate higher keyword rankings? Before you commit to a single change you will need to do some work. The first step is to do your keyword research.
Look at your …
