One of the great things about collaborating with fellow digital marketers is the variety of perspectives you encounter. When competing opinions arise in the process of creating successful programs for a client it forces you to really think about …
Nothing thrusts a topic into the main stream consciousness like a good old fashioned Google algorithm update. This time it was their announcement in 2015 that websites that weren’t responsive would be penalized in mobile search results. The increasing …
All too often we end up spending more time and money on driving a prospect to a landing page, and not enough effort and focus on what it takes to convert that prospect into a lead. Imagine the increase …
Looking to optimize your web site in an effort to generate higher keyword rankings? Before you commit to a single change you will need to do some work. The first step is to do your keyword research.
Look at your …
Most online shopping sites have plenty of traffic. The problem is they fail to take full advantage of the traffic they have today, instead focusing on driving new traffic. Put this strategy into place now to reclaim abandon shopping …
