Integrating Intent into Demographic Marketing Channels at the Manchester Ink Link
That’s right. Your’s truly and your favorite Manchester NH digital publication the Manchester Ink Link are collaborating on a series of marketing topics to help businesses improve marketing and lead generation programs in a competitive economy.
Our second installment is now live. Visit the Manchester Ink Link to read Integrating Intent into Demographic Marketing Channels.
Stay tuned as our next installment is coming soon!
Marketing Series at the Manchester Ink Link
That’s right. Your’s truly and your favorite Manchester NH digital publication the Manchester Ink Link are collaborating on a series of marketing topics to help businesses improve marketing and lead generation programs in a competitive economy.
Our first installment is live now. Visit the Manchester Ink Link to read Demographics vs Intent: The Power of Marketing to Prospects that are In-Market-Now.
Stay tuned as our next installment is coming soon!
Equipment Financing & Leasing Leads, Comparing Lead Gen Channels
The equipment financing and leasing industry is a great study in lead generation channels. Between banks, private lenders and brokers the industry is incredibly competitive and heavily saturated. This makes lead generation a priority, and just like other industries, there are a lot of options out there.
Having personally managed acquisition lead generation for a large financing company in my state I can assure you each lead gen channel has its pros and cons.
Below is some helpful information I learned over the years for you to benefit from. For comparison, I will go from my least favorite to most favorite to give you a sense of direction. Enjoy!
Cold Calling
Let’s just start here, since every sales person, small company and independent broker begins with the art of the cold call. Or, as I like to call it, brute force.
PROS: The great thing about cold calling is you only need …
Did You Miss Google Marketing Live 2018?
Google really came out swinging at their 5th anniversary of the Google Marketing Live conference. The Marketing Innovations keynote presentation is always chock full of changes you can expect to see sooner than later. So if you did miss the event live, don’t fret, you can watch the keynote and other videos on Youtube.
Here are just some of the highlights from the keynote speech embedded below.
User privacy controls
Changes to Google product brands
New YouTube ad conversion strategies under the Trueview banner
Machine learning in almost every product including search
Responsive search ads
Google optimize (for landing page optimization)
Landing page speed scoring
Accelerated mobile pages (AMP)
Cross device reporting and remarketing in Analytics
Smart Campaigns for do it yourself business owners
Auto-optimized landing pages
Grow with Google (training for small business owners)
Google My Business
Automated feeds for shopping ads
Local campaigns (for local small business)
Hotel …