3 Sales & Marketing Reports You Need Right Now
As marketing and sales managers we are increasingly responsible for the performance of our lead generation efforts. Our digital & inbound marketing agency is no different. Being able to draw the line from spend to return on investment is a critical activity not only for gauging current success, but also for planning future activity and investment. With that in mind I offer you three reports you should create, and monitor, right now.
Open Leads with No Activity Set and Not in a Sales Reps Name
Lead leakage is real, even if you have a sophisticated system of importing leads into your CRM, some will fall through the cracks. What better way to increase your ROI then by making sure you are getting the most out of the leads you have today. This report will offer you a way to manage leads that, for whatever reason, are not being worked. Hence they …
If I Only Had a $1,000 Dollars
The Controversy
I recently published a post titled, So You Want to Advertise in the NH Business Review?, that appears to have sparked a little controversy in our marketing community. The basic premise of this article being, if you can’t track marketing spend to ROI of an ad in a publication, but can in other channels, why would you choose the one isn’t providing clear, and actionable results that grow your bottom line?
Comments poured in from both sides of the aisle. From those that loved the article for espousing ROI based Inbound Marketing and those that felt otherwise. I appreciate and welcome the spirited debate among our community.
The most common theme of the less positive responses to my initial article talked about the critical nature of a ‘marketing mix’, ‘delivering your marketing messages across multiple platforms’ and creating ‘multiple touches’.
While there is something to be said for these concepts, they …
So You Want to Advertise in the New Hampshire Business Review?
How’s your ad in the NH Business Review working out? How many leads has it generated for you? How much revenue and profit did you generate for your business?
These are questions I ask many business owners in NH that advertise in the NHBR, just to see what I get for a response. Are you willing to guess the response I get the most? If you guessed “We don’t really know”, ding ding, you win!
It’s not that I don’t like the publication. I actually enjoy reading it myself. There are usually some good articles that keep me up to speed on the business environment in NH. You know what I don’t do? I don’t read through it looking for the vendor ads, ever. That’s just not how I, or most prospects solve business challenges these days. And therein lies the problem with this outdated method of advertising. You can’t target …
5 Tips to Get More Out of Salesforce
Salesforce is an incredibly powerful customer relationship management platform, not only for managing your contact database but for employing full prospect and customer life cycle activities, lead generation, nurturing & management and a whole host of related business and marketing activities. This also means it can be an incredibly large and complex system to manage and run. That’s why Salesforce users get together throughout the year to share and learn tips & tricks from fellow professional Salesforce users.
A major focus of our search engine marketing agency is helping you mine and manage your Salesforce CRM system to generate leads. This month we were eager to see what nuggets of Salesforce wisdom our community would teach the group. There was a lot of great information, and here we highlight five takeaways to help you with your own Salesforce programs.
1) Reporting a Negative
Ever had to prove a negative or quantify something …