The equipment financing and leasing industry is a great study in lead generation channels. Between banks, private lenders and brokers the industry is incredibly competitive and heavily saturated. This makes lead generation a priority, and just like other industries, …
It started a few months ago. A surge in phone calls from equipment financing companies and equipment financing brokers looking for lead generation help. While it’s certainly not unusual for us to field inquiries about lead generation for the financing …
Like many businesses your equipment finance company is probably relying on outbound calling to generate acquisition leads. After all, it’s the way it’s always been done. And when you wanted to grow, more leads meant more sales people doing …
