As marketing and sales managers we are increasingly responsible for the performance of our lead generation efforts. Our digital & inbound marketing agency is no different. Being able to draw the line from spend to return on investment is …
The Controversy
I recently published a post titled, So You Want to Advertise in the NH Business Review?, that appears to have sparked a little controversy in our marketing community. The basic premise of this article being, if you can’t …
Rules, rules everywhere! Ask ten different paid search marketing experts how many keywords you should have in a single campaign, and you’ll probably get ten different answers. All of which will likely be in a range of no more …
Earlier this year a local investor and media relations firm hired me to answer one question. Why after spending $30,000 in two years on their web site were they unable to attract organic search engine traffic?
I pulled up the …
What is Search Engine Optimization (SEO)?
Each web site starts as a house on a mountain. There are no inroads to your site from the fragmented places around the Internet. Your target market is congregating in various related and relevant …
